Creative expression comes through practice alone. Theories evolve later. A good concept evolved is half the work done. The rest is planning, implementation and monitoring. Advertising is selling of an 'idea'. But no matter how good an idea, deception never works. Perception is the ‘5th P’ that comes from Creative. It has helped me over the years to be exceptionally innovative.
My expertise in the creative craft lies in conceptualising, layout composition, colour sense, typography and the written word as well. Over two decades of my experience brings in a holistic perspective towards advertising as an art of communication.
I have shouldered responsibilities from Studio to Client Servicing in various ad agencies. An intense creative urge compelled me to shift on to Visualising. Concentrated efforts then led to Art Direction. Conceptualising skill aided by computer art helped my eventual transition to the present status of an independent Creative Consultant.
My modus operandi is to identify prospective clients, generate new business, strike a strategic alliance, propose ideas, outsource need-based services, build a network of business associates and maintain good rapport with one and all for better returns. In real sense, I mean Business!
While rendering my creative services to direct clients,I also freelance to professional set-ups in various capacities like Creative Head, Content Writer, Art Consultant or Creative Associate as and when required.
In mainline advertising I have been catering to anything and everything in Print & Outdoor Media. I am consulted for online promotion too.
My expertise in the creative craft lies in conceptualising, layout composition, colour sense, typography and the written word as well. Over two decades of my experience brings in a holistic perspective towards advertising as an art of communication.
I have shouldered responsibilities from Studio to Client Servicing in various ad agencies. An intense creative urge compelled me to shift on to Visualising. Concentrated efforts then led to Art Direction. Conceptualising skill aided by computer art helped my eventual transition to the present status of an independent Creative Consultant.
My modus operandi is to identify prospective clients, generate new business, strike a strategic alliance, propose ideas, outsource need-based services, build a network of business associates and maintain good rapport with one and all for better returns. In real sense, I mean Business!
While rendering my creative services to direct clients,I also freelance to professional set-ups in various capacities like Creative Head, Content Writer, Art Consultant or Creative Associate as and when required.
In mainline advertising I have been catering to anything and everything in Print & Outdoor Media. I am consulted for online promotion too.