CREATIVE CONSULTANT
(M/s. U. K. Associates: Since 2000)
(M/s. U. K. Associates: Since 2000)
Highlights: It’s a lone flight of competing with none but
oneself. Crack client brief to create innovative ideas for promotion. Achieving
design structure as per the concept thought of. Writing a copy befitting the
idea visualised. Outsource professional services if necessary. Ensure that the creative is contemporary in
look & style. Deliver jobs for large accounts with creative at its best by
industry standards. Opportunity to add glamour to an otherwise bland product/
service never missed. Need based tie-ups with trade professionals for creative output
at par with Ad agencies. Consistent updates on trends for improvisations in
creative applications.
CONSULTING ART DIRECTOR
(M/s. Breakthrough Communications/Alpha Imprints: 1997-2000)
(M/s. Breakthrough Communications/Alpha Imprints: 1997-2000)
Highlights: Part-time creative consultancy simultaneously
to advertising agencies and design studios. Visual ideas scribbled and handed
over to DTP operators to finalise artworks on PC. Supervising photo shoots to
get appropriate shots as per the theme visualized. Overseeing artwork execution
as visualized in terms of design, layout and colour. Lead a competent team of
visualisers, artists & DTP operators. Incorporate improvisations and
innovations for optimisation. Encourage teamwork to generate extraordinary work.
Deliver precisely to build up confidence.
FREELANCE ART DIRECTOR
(M/s. Vigyapan/ Maxim/ Maadhyam/ Mode Advertising: 1993-97)
(M/s. Vigyapan/ Maxim/ Maadhyam/ Mode Advertising: 1993-97)
Highlights: Creative visualisation &
execution of artworks as per the brief from advertising agencies. Work in
tandem with the agency and freelance copywriters in creating artworks. Generate
equally good quality work for each one of them. Creative services rendered expeditiously to
all simultaneously without assistance in spite of tight schedule.
ART DIRECTOR
(M/s. Karan Advertising: 1992-93)
(M/s. Karan Advertising: 1992-93)
Highlights: Ideation and artwork creation with
a team of creative assistants and copywriters. Crack all possible options and
evolve creative strategies. Ensure optimum creative output while executing
final artworks. Devise impressive creatives for retailers, corporate houses and
trade fairs. Tedious cell animation projects for educational programs. In-house
training in computers helped team to upgrade from the cut-n-paste stage.
CLIENT SERVICING EXECUTIVE/VISUALISER
(M/s. Symbol Advertising & Marketing: 1988-92)
(M/s. Symbol Advertising & Marketing: 1988-92)
Highlights: Business development and
strategic maneuver of creative approach in the right media. Delegation of tasks
and following up with suppliers, media agents and printers about respective jobs.
Client brief discussed with the creative team to work out probable creative
options. Delivering client presentations on advertising strategy prepared by
the agency. Develop business along with
teammates. Churn out good artworks for client's business promotion. And
finally, a switch over to full-time creative as a visualiser on winning confidence
of the agency.
TRAINEE EXECUTIVE
(M/s. Ratan Batra Pvt. Ltd.: 1985-88)
(M/s. Ratan Batra Pvt. Ltd.: 1985-88)
Highlights: Clinching new clients and
servicing existing ones for their overall requirements on creative, media or production.
Assist senior executives in developing
strategies and implementation of the creative & media plan. Maintaining the studio and arranging for all
requirements of the art department on day-to-day basis. Mediate between the
creative and other departments of the agency to facilitate better outcome of
jobs. Learn strategic planning & execution for business development and
follow-up. Contribute to the creative process of ideation, design & copy
and artworks. Monitor client/supplier relationships and timely execution of
tasks.